Campaigns Overview

Campaigns are the core of MessengerFlow's outreach automation. They control when, how, and to whom messages are sent.

What is a Campaign

A campaign combines:

• Accounts - Facebook accounts that send messages
• Leads - Recipients from a lead collection
• Messages - Content to be sent (with optional variants)
• Schedule - When messages are delivered
• Limits - Daily sending caps per account

Campaign States

Key Features

Multi-Account Support

Campaigns can use multiple accounts:

• Leads are distributed across accounts automatically
• Each account respects its own daily limits
• Round-robin distribution ensures even workload

Message Variants

Create up to 5 message variations:

• System randomly selects a variant for each send
• Reduces duplicate content detection
• Improves deliverability

Scheduling

Full control over when messages are sent:

• Set specific active hours (e.g., 9:00 AM - 5:00 PM)
• Choose active days of the week
• Configure timezone to match your leads

Ramp-Up

Gradually increase sending volume:

• Disabled - Send at full volume immediately
• Incremental - Increase by X messages each day
• Staged - Define specific volume for date ranges

Follow-Ups

Automatic follow-up messages:

• Trigger when lead doesn't reply
• Configure delay (hours/days before sending)
• Two trigger types available (no reply, no reply after response)

Campaign Metrics

Track performance in real-time:

Creating a Campaign

See the Creating Campaigns guide for step-by-step instructions.

Related Topics

• Message Templates - Using spintax and variables
• Targeting - Selecting and filtering leads
• Ramp-Up Strategies - Configuring gradual volume increases