Analytics Overview
Learn how to track and analyze your campaign performance in MessengerFlow.
Analytics Overview
MessengerFlow provides real-time analytics to help you measure performance and optimize campaigns.
Dashboard
The main dashboard shows key metrics at a glance:
Today's Performance
| Metric | Description |
|---|---|
| Sent | Messages sent today |
| Seen | Conversations viewed by leads |
| Replied | Leads who responded |
| Booked | Conversions today |
| Failed | Failed message attempts |
Historical Comparison
Compare against:
- Yesterday
- This week
- This month
Conversation Stats
| Metric | Description |
|---|---|
| Total | All-time conversations |
| Unread | Awaiting your attention |
| Waiting | Awaiting lead response |
| Booked | Total conversions |
Activity Chart
Visual representation of activity over time:
Time Periods
| Period | Granularity |
|---|---|
| Day | Hourly breakdown |
| Week | Daily breakdown |
| Month | Daily breakdown |
Data Points
- Messages sent
- Conversations seen
- Replies received
- Bookings made
Key Metrics
Delivery Rate
Delivery Rate = Sent / (Sent + Failed) × 100
High delivery rate indicates healthy accounts and valid leads.
Response Rate
Response Rate = Replied / Sent × 100
Measures message effectiveness and targeting quality.
Conversion Rate
Conversion Rate = Booked / Replied × 100
Tracks how well you convert engaged leads.
Using Analytics
Daily Monitoring
- Check dashboard each morning
- Compare to previous day
- Identify unusual patterns
Weekly Review
- Track week-over-week trends
- Evaluate campaign performance
- Adjust strategies as needed
Monthly Analysis
- Calculate overall conversion rates
- Identify best-performing campaigns
- Plan optimizations
Related Topics
- Campaign Metrics - Detailed campaign data
- Reporting - Exporting and analyzing data