Ramp-Up Strategies

Ramp-up gradually increases sending volume over time, which helps maintain account health and avoid triggering Facebook's spam detection.

Why Use Ramp-Up

Sudden spikes in messaging activity can flag accounts:

New accounts have strict initial limits
Returning accounts need to rebuild trust
Even established accounts benefit from gradual increases

Ramp-up simulates natural usage patterns by starting with low volume and increasing gradually.

Ramp-Up Types

Disabled

No ramp-up applied. Campaign sends at full configured limit from day one.

Use when:

Account is well-established with consistent history
You've been actively messaging recently
Testing message content with small campaigns

Incremental

Automatically increases daily limit by a set amount each day.

Settings:

Setting	Description	Range
Increment	Messages added per day	1-20
Max Increment	Maximum variance	1-20

Example:

Starting limit: 5
Increment: 3
Day 1: 5 messages
Day 2: 8 messages
Day 3: 11 messages
Day 4: 14 messages
(continues until reaching campaign's max limit)

The actual increment varies randomly between increment and max_increment for more natural patterns.

Staged

Staged ramp-up is available on the Momentum plan and above. Incremental ramp-up is available on all plans.

Define specific volume levels for date ranges. Provides precise control over the ramp-up schedule.

Settings:

Each stage has:

Start Date - When this stage begins
End Date - When this stage ends
Value - Daily message limit during this stage

Example:

Stage	Dates	Daily Limit
1	Jan 1-7	5
2	Jan 8-14	15
3	Jan 15-21	25
4	Jan 22+	40

Recommended Strategies

New Account (< 30 days old)

Use Incremental with conservative settings:

Increment: 1-2
Max Increment: 2-3
Starting limit: 3-5

Returning Account (After Inactivity)

Use Staged for predictable ramp-up:

Stage 1 (Days 1-3): 50% of previous normal volume
Stage 2 (Days 4-7): 75% of previous normal volume
Stage 3 (Day 8+): Full volume

Aged Account (New to MessengerFlow)

Use Incremental with moderate settings:

Increment: 2-4
Max Increment: 4-5
Starting limit: 10-15

Established Account

Can use Disabled or light ramp-up:

If recently active: Disabled is safe
If inactive for weeks: Use Incremental with increment of 5+

Ramp-Up Duration

Typical ramp-up periods:

Account Type	Recommended Duration
Brand new account	4+ weeks
New to automation	2-3 weeks
After extended pause	1-2 weeks
Established, active	None needed

Monitoring During Ramp-Up

Watch for warning signs:

Rate limiting messages
Checkpoint requests
Temporary blocks
Reduced delivery rates

If issues occur:

Pause the campaign immediately
Reduce the increment value
Extend the ramp-up period
Resume after 24-48 hours

Ramp-Up vs Daily Limits

Ramp-up affects the daily limit setting:

Campaign's configured min/max limits are the targets
Ramp-up overrides these limits during the ramp-up period
Once ramp-up completes, campaign uses configured limits

Example:

Campaign configured: 30-40 messages/day
Ramp-up: Incremental, starting at 5
Days 1-10: Ramp-up limits (5, 8, 11, 14...)
Day 11+: Campaign limits (30-40)