Lead Lists

Best practices for organizing and naming your lead collections.

Organizing Collections

Naming Conventions

Use descriptive names that indicate:

• Source (page, group, import)
• Target audience
• Date or campaign purpose

Examples:

• "Real Estate Miami - Jan 2026"
• "FB Group - Entrepreneurs Network"
• "Import - Trade Show Contacts"

Collection Strategy

Create separate collections for:

• Different target audiences
• Different geographic regions
• Different campaign types

This allows targeted messaging per segment, performance comparison, and easier management.

Collection Size Recommendations

Larger collections work better with multiple accounts.

Lead Quality

Signs of Good Collections

• High percentage of deliverable leads
• Active Facebook accounts
• Relevant to your offering
• Recent engagement with source

Improving Lead Quality

• Use specific search criteria when scraping
• Filter by location and keywords
• Remove unresponsive leads over time
• Test small batches before large campaigns