How It Works

MessengerFlow automates Facebook Messenger outreach by managing accounts, distributing leads, and handling message delivery. This guide explains the core concepts.

Core Components

Accounts

Facebook accounts are the foundation of MessengerFlow. Each account:

Connects via email, password, and 2FA secret
Uses a dedicated proxy for safety
Has configurable daily sending limits
Tracks its own performance metrics

Accounts can be in various states:

Active - Ready to send messages
Error - Requires attention (invalid credentials, 2FA issues)
Banned - Suspended by Facebook
Rate Limited - Temporarily paused due to activity limits

Proxies

Proxies route your account traffic through different IP addresses:

Prevent detection of automation patterns
Allow multiple accounts to operate independently
Should be residential proxies for best results

Each account should have its own dedicated proxy.

Lead Collections

Leads are organized into collections. There are three types:

Type	Source	Best For
Page Collections	Scrape from Facebook pages	Finding leads by interest/location
Group Collections	Scrape from Facebook groups	Targeted community outreach
Import Collections	Upload your own data	Using existing lead lists

Campaigns

Campaigns control how messages are sent:

Accounts - Which accounts send messages
Lead Collection - Who receives messages
Messages - What content is sent (supports variants)
Schedule - When messages are sent
Limits - How many messages per day per account
Ramp-up - Gradual increase in sending volume

Message Flow

Lead Collection → Campaign → Account Assignment → Message Queue → Delivery

Lead Assignment - Leads are distributed across accounts using round-robin
Scheduling - Messages are queued based on active hours and timezone
Rate Limiting - System respects account limits and Facebook restrictions
Delivery - Messages are sent through the assigned account
Tracking - Status is recorded (sent, delivered, failed)

Lead Distribution

When a campaign starts, leads are assigned to accounts:

Each account receives an equal portion of leads via round-robin
Each lead is tracked individually with status-based progression
Failed sends can be retried with the same or different account

Follow-up System

MessengerFlow can automatically send follow-up messages:

No Reply - Send if lead doesn't respond within X hours
No Reply After Response - Send if conversation goes quiet

Two follow-up trigger types are available to cover different scenarios.

Conversation Handling

When leads reply, conversations appear in Unibox:

All accounts' conversations in one view
Reply directly from the interface
Tag and organize conversations
Track which leads have been "booked" (converted)

Safety Features

MessengerFlow includes multiple safety mechanisms:

Rate Limiting - Automatic pauses when limits are approached
Ramp-up Modes - Gradual volume increase for new accounts
Active Hours - Only send during natural hours
Account Rotation - Distribute load across accounts
Error Detection - Automatic pausing on account issues