Creating Campaigns

This guide walks you through creating a campaign from start to finish.

Prerequisites

Before creating a campaign, ensure you have:

• At least one active Facebook account
• A lead collection with leads
• Your message content prepared

Step 1: Start a New Campaign

1. Navigate to Campaigns
2. Click New Campaign

Step 2: Basic Settings

Campaign Name

Enter a descriptive name (required):

• Use names that identify the target audience or purpose
• Example: "Q1 Real Estate Leads - NYC"

Select Accounts

Choose which Facebook accounts will send messages:

• Select one or more accounts
• Only active accounts (not banned, no errors) appear
• Leads will be distributed across selected accounts

Select Lead Collection

Choose the lead source:

• Select from your available collections
• The total lead count displays after selection

Step 3: Configure Messages

Primary Message

Enter your main message (1-2500 characters):

• Use spintax for variations
• Include variables for personalization

Additional Variants (Optional)

Add up to 4 additional message variants:

• Click Add Variant
• Enter alternative message content (1-2500 characters each)
• System randomly selects a variant for each send

Step 4: Set Limits

Daily Limits Per Account

The system randomly selects a number between min and max each day.

Recommended Settings:

• New accounts: 5-10
• Aged accounts: 20-30
• Established accounts: 30-40

Friend Requests

Toggle Send Friend Requests to send a friend request before messaging. This can improve delivery rates but increases activity on the account.

Step 5: Configure Schedule

Timezone

Select the timezone matching your leads' location. All scheduling is based on this timezone.

Active Days

Select which days the campaign should run:

• Click days to toggle active/inactive
• Weekdays (Mon-Fri) are selected by default
• Include at least one rest day per week

Active Hours

Define when messages should be sent:

• Click Add Hours
• Set start and end times
• Multiple time windows allowed (cannot overlap)

Example:

• 9:00 - 12:00 (morning)
• 14:00 - 17:00 (afternoon)

Step 6: Configure Ramp-Up (Optional)

Ramp-Up Type

Incremental Settings

• Increment - How many messages to add each day (1-20)
• Max Increment - Maximum variance in increment (1-20)

Staged Settings

Define stages with start date, end date, and message limit for each period.

Step 7: Configure Follow-Ups (Optional)

Add automatic follow-up messages:

1. Click Add Follow-Up
2. Configure:
   • Message - Follow-up content (1-2500 characters)
   • Trigger - When to send (no reply, or no reply after response)
   • Delay - Days to wait before sending

Two follow-up trigger types are available: "no reply" and "no reply after response".

Step 8: Create Campaign

1. Review all settings
2. Click Create Campaign
3. The campaign starts automatically (unless you pause it)

After Creation

Monitoring

• View progress on the campaign details page
• Check sent/failed/pending counts
• Review which leads have been messaged

Making Changes

You can edit these settings on active campaigns:

• Name
• Pause/resume status
• Message content
• Active hours and days
• Ramp-up settings
• Follow-ups

You can also add or remove accounts on active campaigns:

• When adding an account, unsent leads are redistributed round-robin across all accounts
• When removing an account, its unsent leads are reassigned to remaining accounts
• At least one account must remain assigned

You cannot change after creation:

• Lead collection