Message Templates

Effective messages are personalized and varied. MessengerFlow supports spintax and variables to help you create dynamic content.

Spintax

Spintax creates multiple versions of a message from a single template.

Basic Syntax

{option1|option2|option3}

The system randomly selects one option when sending.

Examples

Greetings:

{Hi|Hey|Hello} there!

Produces: "Hi there!" or "Hey there!" or "Hello there!"

Full Message:

{Hi|Hey|Hello}! I noticed you're interested in {real estate|properties|homes}.
I'd {love|like} to {chat|connect} about {opportunities|options} in your area.

Nested Spintax

You can nest spintax for more complex variations:

{Hi|Hey|{Hello|Greetings}} there!

Best Practices

Use 3-5 variations per spintax block
Ensure all variations make grammatical sense
Test your templates before launching campaigns
Don't over-use spintax (can make messages feel robotic)

Variables

Variables insert lead-specific data into messages.

Available Variables

Variable	Legacy Format	Description	Example Output
`{{name}}`	`$name`	Lead's full name	John Smith
`{{first}}`	`$first`	Lead's first name	John
`{{last}}`	`$last`	Lead's last name	Smith
`{{id}}`	`$id`	Lead's Facebook ID	123456789

Both formats work identically. The modern {{variable}} format is recommended.

Usage Example

Hi {{first}}, I noticed you might be interested in our services...

Becomes: "Hi John, I noticed you might be interested in our services..."

Handling Missing Data

If a lead doesn't have a name, the variable is replaced with an empty string. Design messages that work with or without names:

Good:

{Hi {{first}}|Hey|Hello}! I wanted to reach out...

If name is missing, falls back to "Hey!" or "Hello!"

Avoid:

Hi {{first}}, nice to meet you!

If name is missing, becomes "Hi , nice to meet you!"

Message Presets

Save frequently used messages as presets for quick access. Presets are managed through the Unibox conversation view:

Open a conversation in Unibox
Use the preset dropdown in the message composer
Save frequently used message templates
Reuse presets when creating campaigns or replying to leads

Character Limits

Field	Limit
Primary Message	2500 characters
Message Variants	2500 characters
Follow-Up Messages	2500 characters

Writing Effective Messages

Do

Keep messages conversational and natural
Include a clear call-to-action
Personalize with variables when possible
Use spintax to create variations
Test messages before full campaigns

Don't

Use excessive punctuation (!!!)
Write in ALL CAPS
Include multiple links
Use spam trigger words
Send identical messages to many users

Message Structure

A good outreach message typically includes:

Greeting - Personalized opener
Context - Why you're reaching out
Value - What's in it for them
Call-to-Action - Next step

Example Template

{Hi|Hey|Hello} {{first}}!

I {noticed|saw} you might be interested in {improving your business|growing your company|expanding your reach}.

I help {businesses like yours|companies in your industry} achieve {better results|higher growth|more success} through {our proven methods|effective strategies}.

Would you be open to a {quick chat|brief call|short conversation} to see if {we'd be a good fit|this could help you}?