Best Practices

Following these guidelines will help maintain account health and maximize campaign success.

Daily Message Limits

Facebook monitors messaging patterns. Stay within safe limits:

Never exceed 35 messages per day on non-verified accounts. This significantly increases suspension risk.

Activity Patterns

Use Natural Hours

• Set active hours that match your leads' timezone
• Avoid 24/7 sending patterns
• Include breaks between sending bursts
• Don't send during unusual hours (2-6 AM)

Take Days Off

• Don't send every day of the week
• Configure 5-6 active days per campaign
• Rotate which days are active across campaigns

Avoid Spikes

• Gradual ramp-up is essential for new accounts
• Don't suddenly increase volume after low activity
• Use the ramp-up feature for systematic increases

Ramp-Up Strategies

For New Accounts

Week 1: 5 messages/day Week 2: 10 messages/day Week 3: 15 messages/day Week 4: 20 messages/day

Use the Incremental ramp-up mode with a small increment value (1-3).

For Returning Accounts

After periods of inactivity, ramp up slowly:

• Day 1-2: 50% of previous volume
• Day 3-4: 75% of previous volume
• Day 5+: Return to normal volume

Account Preparation

Before Using an Account

1. Log in at mbasic.facebook.com
2. Log out
3. Log in again
4. Wait 24 hours before making changes
5. Complete profile customization
6. Add 5-10 friends

Profile Optimization

• Add a professional profile picture
• Add a cover photo
• Complete your bio
• Add work/education history
• Post 2-3 relevant updates

Avoid New Account Creation

Newly created accounts have strict limits and are quickly suspended. Always use aged accounts that show real activity history.

Proxy Guidelines

Message Content

What Works

• Personalized messages using variables
• Natural, conversational tone
• Clear value proposition
• Single call-to-action

What to Avoid

• Excessive links
• Spam trigger words
• Identical messages to many users
• Aggressive or pushy language
• ALL CAPS or excessive punctuation

Use spintax to create message variations and avoid duplicate content detection.

Monitoring

Check Daily

• Account status indicators
• Error or warning states
• Rate limiting notifications

Check Weekly

• Campaign performance metrics
• Response rates
• Account health trends

Act Immediately On

• Account errors or bans
• Sudden drop in delivery rates
• Facebook security notifications

Warning Signs

Address these issues immediately:

Recovery

If an account is suspended:

1. Do not attempt to recover automated accounts
2. If personal account, follow Facebook's appeal process
3. Review what may have triggered the suspension
4. Adjust settings for other accounts to prevent recurrence
5. Replace the account if needed