Campaign Metrics
Learn how to track performance metrics for individual campaigns.
Campaign Metrics
Each campaign tracks detailed performance data to help you measure success and optimize.
Campaign Progress
Status Breakdown
| Status | Description |
|---|---|
| Sent | Successfully delivered messages |
| Failed | Messages that couldn't be delivered |
| Pending | Messages waiting to be sent |
| Partial | Follow-ups partially sent |
| Total | Total leads in campaign |
Progress Calculation
Progress = (Sent + Failed) / Total × 100
A campaign reaches 100% when all leads have been processed.
Campaign States
Active
Campaign is running:
- Sending during active hours
- Respecting daily limits
- Processing pending leads
Paused
Campaign is temporarily stopped:
- No messages being sent
- Progress preserved
- Can be resumed anytime
Finished
Campaign is complete:
- All leads processed
- No more messages to send
- Results finalized
Performance Indicators
Delivery Success
Track how many messages are delivered:
- High success (>95%) - Healthy accounts, valid leads
- Moderate success (80-95%) - Some issues to investigate
- Low success (<80%) - Account or lead quality issues
Account Performance
Each account tracks:
- Total messages sent (lifetime)
- Messages sent in last 30 days
- Success rate percentage
Access via account details page.
Analyzing Campaign Data
What High Failure Rates Mean
| Possible Cause | Solution |
|---|---|
| Account issues | Check account status, review errors |
| Invalid leads | Refresh lead collection |
| Rate limiting | Reduce daily limits |
| Content issues | Review message for spam triggers |
Optimizing Based on Data
Low delivery:
- Reduce sending volume
- Check account health
- Verify lead quality
Low response:
- Test different message variants
- Improve targeting
- Refine value proposition
Low conversion:
- Optimize response handling
- Improve follow-up timing
- Refine booking process
Campaign Comparison
Compare campaigns to identify winners:
| Metric | How to Compare |
|---|---|
| Delivery rate | Higher is better |
| Response rate | Higher indicates better messaging |
| Conversion rate | Ultimate success metric |
Viewing Campaign Details
- Navigate to Campaigns
- Click on a campaign
- View detailed breakdown:
- Progress by status
- Account assignments
- Lead list
Lead-Level Data
See individual lead status:
- Which account is assigned
- Current status (pending/sent/failed)
- Timestamp of last action
Access via campaign leads view.