AI Demographics

AI demographic filtering is available on the Apex plan.

AI Demographics uses name analysis to estimate each lead's likely country of origin. This lets you filter group collections by geography before you start a campaign, so you only message leads in your target markets.

How It Works

When you create or re-scrape a group collection with country filters enabled:

Each scraped member's name is analyzed by AI
The system predicts the most likely countries of origin
Members whose predicted countries don't match your filter are excluded
Only matching leads are saved to the collection

Filtering happens during the scraping pass, so excluded leads are never stored.

Setting Up Country Filters

Navigate to Leads
Click New Collection > From Group
Fill in the group ID, account, and max leads
In the Country Filter section (marked with an AI badge), select one or more target countries
Click Create

Leave the country filter empty to include all members regardless of location.

Supported Collection Types

Collection Type	AI Demographics
Group collections	Supported
Page collections	Not supported
Import collections	Not supported

AI demographics only works with group collections. Page collections use location-based search criteria instead, and import collections contain data you provide directly.

Accuracy

The system estimates country of origin from names, which works well for names with strong geographic patterns but is less reliable for common international names. For best results:

Select multiple related countries if your target market spans a region
Review collection results after scraping to spot-check quality
Combine country filtering with a reasonable max lead count

Re-scraping with Filters

You can apply or change country filters when re-scraping an existing group collection:

Open the collection
Click Re-scrape
Adjust the country filter
Start the scrape

The collection is rebuilt with the new filter criteria.